Innovation and New Product Development Case Study

Biocon: The Indian Biotech Star

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Abstract:
Biocon India has been the brainchild of Kiran Mazumdar Shaw who transformed it from a small entity to the largest biopharma company in India. Started from a garage in Bangalore in 1978 with just Rs. 10,000, Biocon grew to become the flag bearer of the Indian biotech industry with revenues of Rs. 2,574 million in 2003.

Pedagogical Objectives:

• To discuss how cutting edge innovation coupled with a focused approach can enable new economy companies to reach great heights.

Keywords : Entrepreneurship Case Study, Bio-pharma companies in India, Kiran Mazumdar Shaw, Koji fermentation technology, India's contract research firms, Active pharmaceutical ingredients, Recombinant DNA technology, CAP (College of American Pathologists) accreditation, Biotech industry in India, Biocon India, Industrial enzymes, Phytopharmaceutical business in India, Syngene International Limited, Clinigene International Limited

Contents:

• The emergence
• The road to success
• Biocon: into the new millennium